Tuesday, March 28, 2006

Orange blossoms crushed by concrete, i walk around with barefeet

My boss has had this nagging idea in his head since November. He decided that it would be brilliant to advertise our condos on the mainsail of a sailboat to be displayed in the Opening Day boat parade. For a man whom you can always count on to be ingenious, enterpreneurial, and innovative- this idea was not unexpected and hardly an isolated case of "thinking outside the box".

It is brilliant- the logo and rendering of our condos billowing in the season's first warmed, salt-tinged breeze. The bold image cutting across the water would definately raise some attention to our development and maybe sell a unit or two. But the cost, oh my!

I have been wrestling with many options that will realistically breathe life into this idea- and all have some kind of price tag. As we struggled with our budget, the concept was put on hold.

But all small fish are eventually eaten by larger ones......

When confronted with the difficulty of advertising on a main sail, my boss came up with another idea:

In order to finance the cost of printing an ad on a sailboat, we should hold a regada/maritime festival in which people register their boat to race around Blake Island and back to Bremerton.... Financing one event by organizing and hosting a larger event?

This reminds me of a certain book involving a mouse and a cookie......

3 Comments:

At 1:22 PM, Blogger Scott said...

Haha, sounds like fun for you. Hope it all works out for you. It will look good on a main sail though, there is not doubt about that, or even better on a spinaker!

Scott

 
At 2:19 PM, Blogger sirbarrett said...

Good call. People who have boats can afford to spend lots of money. That's advertising baby! The question is: will people looking for a condo be hanging out at the bay? So you'll have the sail ready for the race and paid by the race as well? I'd imagine holding the event would attract attention to the condos too, so you might want to consider that as a crucial time for exposure. Will you get to race too? Blast that Jack Jonson, bootylicious diva!

 
At 6:56 PM, Blogger Heather B said...

Yuck it sounds complicated!

PS - You are close to Bremerton? I have an uncle who lives there!

 

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